53.4167° N 3.0000° W

That Flower Shop

51.5257443° N, -0.0772365° W

100 Shoreditch High Street
E1 6JQ



+44 (0)207 613 9866

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Nestled in the heart of Shoreditch, That Flower Shop owner and Fine Art graduate Hattie Fox found herself in the flower game after taking a job in a Notting Hill flower shop to supplement her degree at Chelsea College of Arts. 

After eventually managing the Notting Hill store, Hattie, who often found herself with the title ‘that flower girl’, found the courage to go it alone and started That Flower Shop from her warehouse studio in Holloway. Since then Hattie has built an impressive client list and in 2012 she moved premises to a more spacious studio on Boundary Street.

The move proved wise and That Flower Shop's list of new clients grew significantly to also include nearby neighbours Anthem and Ally Capellino. It didn’t take long for Hattie and her green-fingered team to outgrow their Cleve workshop (now home to S.E.H Kelly) and in 2013 the store moved to Shoreditch High Street in front of the newly-opened Ace Hotel.

That Flower Shop has an undeniable charm created by the abundance of colourful fresh flowers and plants and with a job list that spans from large scale grand weddings, shop window displays (most recently for Aesop), fashion shoots to a simple bunch of flowers, That Flower Shop caters for every request. Hattie has even found that customers bring their favourite vase to the store, looking for the perfect flowers to match.

Don't miss That Flower Shop's own collection of vases, on our visit we picked up a handsome yellow Danish piece.

Opening Hours
Monday - Saturday
9:00am – 6:00pm

Nearest Train Station
Shoreditch High Street Station (Underground)

Nearest Bus Station
Shoreditch High Street

Words by Lee Fleming

Photography by Michael Gannon
(Taken with a Nikon D800)